In 2021, we supported WAG in creating the concept, building, and executing the go-to-market campaign: Sueña Big Pa’Lante! We were also responsible for curating, managing, and executing seven digital community gatherings throughout 2021 and 2022 for the WeAllGrow x HBO Max PalLante! Sueña Big community with four different hosts and over twenty high-profile, influential voices, creatives, and community leaders. We built the programming strategy and conversation flow and managed all aspects of producing a high-engaging community digital experience. The main objective was to continue to expand, grow, engage, and strengthen the online community that we were part of creating in 2021 and, at the same time, continue to support building the HBO Max Pa’Lante! brand within and via the #WeAllGrow Latina’s community.
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Culture programming
Campaign management
Community management
Event management (digital)
Campaign Building, Amplification, and Campaign Tactics
Content creation and collaborations (hosts, influencers, speakers)
